Month: February 2024

What’s the hottest commodity during this election?

What’s the hottest commodity during this election?

“I wanted to be a doctor, but my dad wants me to be a TikTok influencer”– the generation after Gen Z

Me back in 2020 at @pikbakinghouse store, trying to sell Hawaiian Papaya Ci Mehong Style.

In recent months, commodities like nickel, bauxite, and even seaweed have dominated headlines and filled the election debate, but one commodity stands out among the rest, and it’s not what you might expect: followers.

The realization hit home when President Joko Widodo began engaging influencers during the 2019 election. Suddenly, it became clear that social media followers were a valuable commodity, perhaps one of the most crucial in today’s digital age.

Fast forward to now, and the importance of followers has reached unprecedented heights. This trend is especially evident in the lead-up to the 2024 election, with many candidates incorporating follower count into their campaign strategies. Some are even going so far as to recruit celebrities and their spouses as legislative candidates, leveraging their massive social media followings.

What’s intriguing is how this trend extends to unexpected individuals, like my friend’s mom, Tjioe Nofia Handayani, affectionately known as Ci Mehong. Despite her seemingly niche market of selling high-end goods like geoduck and abalone, her years of dedication and countless social media posts have amassed her nearly 400,000 Instagram followers and over 420,000 on TikTok. For once, this might just be the best way to capitalize on the massive followers that she has.

This phenomenon has prompted some to reconsider traditional paths to influence and power. While I have other friends of which many have grown up in families entrenched in politics, the allure of social media influence may signal a new era in politics and beyond.

Interestingly, this shift in focus towards digital influence might explain why consumer industries, typically buoyed by election cycles, haven’t seen the expected boost. Instead, much of the campaign funds are likely being funneled into digital marketing and endorsements, capitalizing on the power of this new hot commodity.

So, perhaps the next time a member of Gen Z expresses aspirations to own a nickel or gold mine, they might consider the potential of becoming an influencer instead. After all, in this digital age, followers aren’t just numbers; they’re pure currency, paving the way to fame, fortune, and influence. It’s a whole new frontier where likes and shares hold more power than gold nuggets.

Danzel Aryo Soerjohadi

Investments at Heyokha Brother


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“I wanted to be a doctor, but my dad wants me to be a TikTok influencer”– the generation after Gen Z

Me back in 2020 at @pikbakinghouse store, trying to sell Hawaiian Papaya Ci Mehong Style.

In recent months, commodities like nickel, bauxite, and even seaweed have dominated headlines and filled the election debate, but one commodity stands out among the rest, and it’s not what you might expect: followers.

The realization hit home when President Joko Widodo began engaging influencers during the 2019 election. Suddenly, it became clear that social media followers were a valuable commodity, perhaps one of the most crucial in today’s digital age.

Fast forward to now, and the importance of followers has reached unprecedented heights. This trend is especially evident in the lead-up to the 2024 election, with many candidates incorporating follower count into their campaign strategies. Some are even going so far as to recruit celebrities and their spouses as legislative candidates, leveraging their massive social media followings.

What’s intriguing is how this trend extends to unexpected individuals, like my friend’s mom, Tjioe Nofia Handayani, affectionately known as Ci Mehong. Despite her seemingly niche market of selling high-end goods like geoduck and abalone, her years of dedication and countless social media posts have amassed her nearly 400,000 Instagram followers and over 420,000 on TikTok. For once, this might just be the best way to capitalize on the massive followers that she has.

This phenomenon has prompted some to reconsider traditional paths to influence and power. While I have other friends of which many have grown up in families entrenched in politics, the allure of social media influence may signal a new era in politics and beyond.

Interestingly, this shift in focus towards digital influence might explain why consumer industries, typically buoyed by election cycles, haven’t seen the expected boost. Instead, much of the campaign funds are likely being funneled into digital marketing and endorsements, capitalizing on the power of this new hot commodity.

So, perhaps the next time a member of Gen Z expresses aspirations to own a nickel or gold mine, they might consider the potential of becoming an influencer instead. After all, in this digital age, followers aren’t just numbers; they’re pure currency, paving the way to fame, fortune, and influence. It’s a whole new frontier where likes and shares hold more power than gold nuggets.

Danzel Aryo Soerjohadi

Investments at Heyokha Brother


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Inflation in The Afterlife

Inflation in The Afterlife

As an analyst, my days are filled with spreadsheets and data, a routine that ticks away relentlessly across 52 weeks of the year. But once annually, I step into a different role – The Fed… of the afterlife.

Or so my late-grandpa used to tell me. Every year I would gather around with my family, and we would celebrate Chinese New Year together. Aside from our family secret soup recipe (which I annually make, after the passing of my grandma), we also did some other things including “printing money”.

We would fold this yellowish broken white paper with silver rectangles in a certain way that it resembled a “boat” or “gold”. After hours of folding, we would then pray and burn these money, to “send it to heaven” for Mak Cho and Kong Cho, as he used to say. Now that he passed away, we are sending it to him and my grandma as well.

My grandpa, an enthusiast in economics used to pass down his vast knowledge in economics in the simplest way for young-Aryo to understand. One in particular that I remember on top of my head was:

“at times when life is hard, and there is war and crisis, hold into gold. You see, this paper money? You can rip it, this stock paper? You can rip it. But this gold? Stays.”

Surely an oversimplification of the complex economy, but his love for economics and business actually makes me interested in pursuing this career as well. His vast understanding about economics never cease to amaze me.

This used to be adult work; they would talk about business, economy, educations, Perkutut bird and Lo Han fish (yes, this was around two decades ago) while their hands would elegantly fold the papers, turning it into the desired shape. The kids? We would try to make some before giving up after 3 “monies” because it took us 5 minute to make one, with the “acceptance rate” of < 30% by the Chair of The Fed (read: my grandpa).

Now that I am an adult, with a printing prowess of 20 seconds per “money” and an acceptance rate of 95%, I’ve earned my place at the table alongside my brother and cousins. And with this newfound status comes the opportunity to contribute to our familial discussions—a privilege that prompts today’s question of the day:

“Wouldn’t Engkong appreciate receiving his ‘money’ stash 4-6 months ahead of Chinese New Year? If every family floods ‘heaven’ with these offerings simultaneously, wouldn’t it trigger some serious afterlife inflation? Perhaps next year, we should dispatch them earlier, allowing Engkong to dabble in the ALSX (After Life Stock Exchange) and rake in even more celestial riches!”


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As an analyst, my days are filled with spreadsheets and data, a routine that ticks away relentlessly across 52 weeks of the year. But once annually, I step into a different role – The Fed… of the afterlife.

Or so my late-grandpa used to tell me. Every year I would gather around with my family, and we would celebrate Chinese New Year together. Aside from our family secret soup recipe (which I annually make, after the passing of my grandma), we also did some other things including “printing money”.

We would fold this yellowish broken white paper with silver rectangles in a certain way that it resembled a “boat” or “gold”. After hours of folding, we would then pray and burn these money, to “send it to heaven” for Mak Cho and Kong Cho, as he used to say. Now that he passed away, we are sending it to him and my grandma as well.

My grandpa, an enthusiast in economics used to pass down his vast knowledge in economics in the simplest way for young-Aryo to understand. One in particular that I remember on top of my head was:

“at times when life is hard, and there is war and crisis, hold into gold. You see, this paper money? You can rip it, this stock paper? You can rip it. But this gold? Stays.”

Surely an oversimplification of the complex economy, but his love for economics and business actually makes me interested in pursuing this career as well. His vast understanding about economics never cease to amaze me.

This used to be adult work; they would talk about business, economy, educations, Perkutut bird and Lo Han fish (yes, this was around two decades ago) while their hands would elegantly fold the papers, turning it into the desired shape. The kids? We would try to make some before giving up after 3 “monies” because it took us 5 minute to make one, with the “acceptance rate” of < 30% by the Chair of The Fed (read: my grandpa).

Now that I am an adult, with a printing prowess of 20 seconds per “money” and an acceptance rate of 95%, I’ve earned my place at the table alongside my brother and cousins. And with this newfound status comes the opportunity to contribute to our familial discussions—a privilege that prompts today’s question of the day:

“Wouldn’t Engkong appreciate receiving his ‘money’ stash 4-6 months ahead of Chinese New Year? If every family floods ‘heaven’ with these offerings simultaneously, wouldn’t it trigger some serious afterlife inflation? Perhaps next year, we should dispatch them earlier, allowing Engkong to dabble in the ALSX (After Life Stock Exchange) and rake in even more celestial riches!”


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