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The Transformation No One’s Watching: Reform Beneath the Algorithm


The Transformation No One’s Watching: Reform Beneath the Algorithm

Published: Apr 23 2025

I remember the moment vividly. I was sitting alone, eyes skimming across a late-night article when the words hit me: human intelligence may have peaked around 2012.

At first, I laughed—sharp, startled, almost too loud for the silence of the room. But it wasn’t joy that bubbled up. It was that peculiar kind of laughter we sometimes summon to soften the sting of something profoundly unsettling. Beneath the chuckle was a quiet ache, the kind of laugh you let out when the ship’s already halfway sunk and someone points out the hole – as if I had just stumbled upon an obituary for our collective potential.

Could it really be true that the year we collectively lost our minds to “Gangnam Style” marked the height of our cognitive brilliance?

Yet as I sipped my tea, the absurdity faded into uneasy plausibility. According to the OECD’s PISA score, our global yardstick for reading, math, and science, we’ve been quietly declining ever since. Adults aren’t immune either; a third of Americans reportedly struggle with basic mathematical reasoning. No wonder family dinners can spiral from civil to chaotic faster than Twitter feuds—minus character limits, but with twice the drama.

 

Source: Financial Times, OECD, PISA PIAAC, and Adult Literacy and Lifeskills Survey

But hold your despair—I’m writing this precisely to preserve our collective IQ, a modest attempt at intellectual CPR in a sea of digital distraction.

Richard Thaler and Cass Sunstein’s groundbreaking book, Nudge, introduces choice architecture—the subtle art of shaping decisions without limiting freedom. Ironically, social-media giants have mastered the dark side of that idea, nudging us toward dopamine loops that short-circuit deeper thought.

Source: Chat GPT

Yet the same principle also guides policy on a far larger canvas. Sovereign wealth funds are countries’ macro-nudges: vast pools of capital intended to steer windfalls into long-term prosperity. Norway’s Government Pension Fund is the poster child — transparent, disciplined, quietly compounding for future generations. Malaysia’s 1MDB is the cautionary flip side, showing how quickly the architecture crumbles when sunlight and scrutiny vanish.

Which brings us to Indonesia’s bold move: Danantara. Conceived to overhaul a sprawl of 800 state-owned enterprises, Danantara aims to nudge them — with slimmer boards, clearer incentives, and outside capital — toward sharper efficiency and healthier profits.

Take Bank Mandiri (BMRI IJ), for instance. Following their March 2025 shareholder meeting, the board slimmed dramatically from ten commissioners down to six, cutting bureaucracy and refocusing on clear, market-oriented KPIs like total returns, regional benchmarking, and asset quality. If that isn’t stock market friendly governance – I don’t know what is.

Danantara plans to shrink about 800 SOEs into a more digestible 200, shifting public-service obligations directly to the government’s budget. Recently, it even sealed a solid $4 billion partnership with Qatar Investment Authority, a rather impressive thumbs-up from abroad.

Yet, Danantara isn’t without its skeptics—and perhaps rightly so. Governance is a challenge; juggling transparency, accountability, and efficiency across a vast portfolio isn’t exactly a walk in the park. Political influence remains a lurking threat, raising fears about meddling undermining the fund’s credibility. And let’s not forget the Herculean task of merging diverse corporate cultures and systems—a bit like blending oil, water, and a dash of chili sauce and hoping for gourmet cuisine.

Still, history offers comfort here. Barton Biggs, in his insightful book Wealth, War and Wisdom, reassures us that in the long run markets rewards patience, adaptability, and strategic prudence rather than reactionary panic. Danantara’s calculated, steady adjustments resonate deeply with this historical wisdom.

Back to the original point – what captures our online attention? Not the careful restructuring or billion-dollar partnerships, but isolated controversies or catchy headlines. Behavioral economics explains this perfectly: negativity bias and the availability heuristic lead us to equate visibility with importance. The architecture of our digital platforms nudges us toward reacting rather than reflecting.

Perhaps the renaissance we need isn’t limited to institutional reforms but extends to reclaiming our own attention and discernment. In an age of engineered distraction, the ultimate intelligence might just be knowing where to place our focus— recognizing the quieter, transformative work of initiatives like Danantara is precisely the kind of intellectual revival we need.

So next time I catch myself endlessly scrolling, half-liking forgettable posts and wondering why sock ads chase me after a single chat mention, I’ll remind myself to choose substance instead. A book that challenges my assumptions, a report that deepens understanding, or perhaps a thoughtful reflection on quieter transformations.

After all, true intelligence today isn’t just about what we know— it’s about deciding thoughtfully where to direct our attention. And perhaps, in doing so, we might start noticing transformative stories like Danantara that deserve far more than just a fleeting glance.

 

Wuddy Warsono, CFA and Tara Mulia




Admin heyokha



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Published: Apr 23 2025

I remember the moment vividly. I was sitting alone, eyes skimming across a late-night article when the words hit me: human intelligence may have peaked around 2012.

At first, I laughed—sharp, startled, almost too loud for the silence of the room. But it wasn’t joy that bubbled up. It was that peculiar kind of laughter we sometimes summon to soften the sting of something profoundly unsettling. Beneath the chuckle was a quiet ache, the kind of laugh you let out when the ship’s already halfway sunk and someone points out the hole – as if I had just stumbled upon an obituary for our collective potential.

Could it really be true that the year we collectively lost our minds to “Gangnam Style” marked the height of our cognitive brilliance?

Yet as I sipped my tea, the absurdity faded into uneasy plausibility. According to the OECD’s PISA score, our global yardstick for reading, math, and science, we’ve been quietly declining ever since. Adults aren’t immune either; a third of Americans reportedly struggle with basic mathematical reasoning. No wonder family dinners can spiral from civil to chaotic faster than Twitter feuds—minus character limits, but with twice the drama.

 

Source: Financial Times, OECD, PISA PIAAC, and Adult Literacy and Lifeskills Survey

But hold your despair—I’m writing this precisely to preserve our collective IQ, a modest attempt at intellectual CPR in a sea of digital distraction.

Richard Thaler and Cass Sunstein’s groundbreaking book, Nudge, introduces choice architecture—the subtle art of shaping decisions without limiting freedom. Ironically, social-media giants have mastered the dark side of that idea, nudging us toward dopamine loops that short-circuit deeper thought.

Source: Chat GPT

Yet the same principle also guides policy on a far larger canvas. Sovereign wealth funds are countries’ macro-nudges: vast pools of capital intended to steer windfalls into long-term prosperity. Norway’s Government Pension Fund is the poster child — transparent, disciplined, quietly compounding for future generations. Malaysia’s 1MDB is the cautionary flip side, showing how quickly the architecture crumbles when sunlight and scrutiny vanish.

Which brings us to Indonesia’s bold move: Danantara. Conceived to overhaul a sprawl of 800 state-owned enterprises, Danantara aims to nudge them — with slimmer boards, clearer incentives, and outside capital — toward sharper efficiency and healthier profits.

Take Bank Mandiri (BMRI IJ), for instance. Following their March 2025 shareholder meeting, the board slimmed dramatically from ten commissioners down to six, cutting bureaucracy and refocusing on clear, market-oriented KPIs like total returns, regional benchmarking, and asset quality. If that isn’t stock market friendly governance – I don’t know what is.

Danantara plans to shrink about 800 SOEs into a more digestible 200, shifting public-service obligations directly to the government’s budget. Recently, it even sealed a solid $4 billion partnership with Qatar Investment Authority, a rather impressive thumbs-up from abroad.

Yet, Danantara isn’t without its skeptics—and perhaps rightly so. Governance is a challenge; juggling transparency, accountability, and efficiency across a vast portfolio isn’t exactly a walk in the park. Political influence remains a lurking threat, raising fears about meddling undermining the fund’s credibility. And let’s not forget the Herculean task of merging diverse corporate cultures and systems—a bit like blending oil, water, and a dash of chili sauce and hoping for gourmet cuisine.

Still, history offers comfort here. Barton Biggs, in his insightful book Wealth, War and Wisdom, reassures us that in the long run markets rewards patience, adaptability, and strategic prudence rather than reactionary panic. Danantara’s calculated, steady adjustments resonate deeply with this historical wisdom.

Back to the original point – what captures our online attention? Not the careful restructuring or billion-dollar partnerships, but isolated controversies or catchy headlines. Behavioral economics explains this perfectly: negativity bias and the availability heuristic lead us to equate visibility with importance. The architecture of our digital platforms nudges us toward reacting rather than reflecting.

Perhaps the renaissance we need isn’t limited to institutional reforms but extends to reclaiming our own attention and discernment. In an age of engineered distraction, the ultimate intelligence might just be knowing where to place our focus— recognizing the quieter, transformative work of initiatives like Danantara is precisely the kind of intellectual revival we need.

So next time I catch myself endlessly scrolling, half-liking forgettable posts and wondering why sock ads chase me after a single chat mention, I’ll remind myself to choose substance instead. A book that challenges my assumptions, a report that deepens understanding, or perhaps a thoughtful reflection on quieter transformations.

After all, true intelligence today isn’t just about what we know— it’s about deciding thoughtfully where to direct our attention. And perhaps, in doing so, we might start noticing transformative stories like Danantara that deserve far more than just a fleeting glance.

 

Wuddy Warsono, CFA and Tara Mulia




Admin heyokha



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“Art of the Deal” Tops Amazon as Tariffs Stirs Comedy and Chaos


“Art of the Deal” Tops Amazon as Tariffs Stirs Comedy and Chaos

Published: Apr 10 2025

Markets aren’t just driven by cold, hard numbers—they thrive on drama, narratives, and sometimes, sheer comedic timing. In a twist that’s almost poetic, Donald Trump’s iconic bestseller, The Art of the Deal, has shot back to the top of Amazon’s charts, precisely as Trump unleashes yet another tariff tornado. Coincidence? We think not. It’s almost as if investors are flipping through the pages looking for clues.


“The Art of the Deal” shoots up in first place. Coming close in second? The same deal

Seems like it’s not just Amazon users, people truly are searching for answers in Google

Tariffs? Again? (Quickly, because you know already and it’s changing every second anyway):

Trump’s latest trade war moves are bigger, louder, and more bewildering than ever. If fully enacted, these tariffs would hit about US$1 trillion in global trade. Notably, potential spikes in U.S. bond yields could drive refinancing costs up by nearly $900 billion, a number Trump probably wouldn’t describe as “beautiful.”

Goodbye Safe Havens, Hello Reality Check

Here’s something intriguing: investors, usually quick to grab U.S. Treasuries and U.S. dollars at the faintest whiff of trouble, are avoiding them like leftover sushi at a gas station. Rather than flocking to these classic safe havens, markets are selling off both Treasuries and the dollar.

But hold your conclusions—this bond sell-off might not necessarily signal a broader loss of faith in U.S. safe havens. Hedge funds with significant short positions might be the culprits, potentially even including Japan or China, who hold the largest and second largest holdings of U.S. Treasuries at $1.079 trillion and $706.8 billion respectively. Such strategic selling could have sent a strong message, prompting Trump to reconsider his aggressive tariff stance.

So why the sudden pause from Trump? If you crunch the numbers, the revenue from new tariffs wouldn’t offset the soaring refinancing costs of rising bond yields. Essentially, Trump might have inadvertently created a panic without tangible economic benefit, leading to this pause. His plan might have originally been to push investors from equities to bonds, driving yields down. But markets seldom follow such neat scripts. As Trump wisely noted in The Art of the Deal, “The worst thing you can possibly do in a deal is seem desperate to make it.” Maybe the bond market caught him looking a bit too eager, prompting a quick recalculation.

Distrust and the End of American Exceptionalism?

While it’s too early to confidently declare the end of American financial dominance, there’s a growing suspicion that investor trust in U.S. fiscal policy is beginning to fray, a topic we suspect and covered extensively in our recent report.


Q3 2024 Special Report on De-dollarization found in our website

Could it be the US is losing its financial “comfort blanket” status? With net interest payments and entitlements now gobbling up a staggering 96% of federal receipts, maybe creditors are starting to wonder if Uncle Sam is running out of couch cushions to shake loose for spare change.

The game is shifting. Trump recently said he’s “watching the bond market” and described it as “beautiful.” But beauty, Mr. Trump, is in the eye of the bondholder, and they seem increasingly nervous.

And it’s not just the money game that’s changing; global power dynamics are shifting too. This is the first time since 1945 that the rule-based order is under significant strain. China is centralizing and solidifying its role as America’s prime challenger, while the US responds with nationalist policies. This rivalry threatens the international order, complicating collaboration that the U.S. has been building since the end of World War 2 on existential threats like climate change, pandemics, and cyber security. But hey, why worry about global crises when there’s real estate in Greenland to talk about? As Trump wrote himself in the book, “Location is everything”. We should have known it’s simply prime real estate for him.

Trump’s transactional approach—think buying Greenland or reclaiming the Panama Canal—reflects a divided American electorate. One half cheers nationalism; the other yearns for liberal internationalism. Meanwhile, mounting debt, military spending, and stagnant wages have fractured the political center, turning global leadership into a spectacle.

Calm Before the CAPEX Storm?

While the tariff tornado seems to have momentarily calmed, businesses are stuck wondering: How do you plan long-term investments when policy changes faster than Trump’s Twitter mood? Perhaps the answer lies in reading the “Art of the Deal” (1987) Granted this book was published in the 90s, but hey, people rarely change right? Unanswered questions linger, and that uncertainty might be the new normal.


Viral AI image: Essential reading for President Xi

Speaking of Confidence… China’s Feeling Pretty Good!

Ironically, amidst Trump’s tariff tempest, China appears surprisingly calm. Xi Jinping’s government has spent years reducing its economic dependence on America, now directing less than 15% of its exports to America—down from nearly 20% in 2017, and recent domestic economic boosts have cushioned the blow. Heck, China’s prime minister recently bragged about an animated film, Ne Zha 2, smashing box-office records beating every Disney and Pixar film —apparently a stronger economic indicator than we thought.


Ne Zha 2 is the first animated movie to pass $2 billion at the global box office

Beijing’s matching tariff strategy is textbook game theory: whatever the U.S. does, China mirrors, seeking equilibrium in escalating tensions.

But China’s boldness could have another layer: it might be leveraging its massive Treasury holdings to signal its capability and willingness to cause disruption. If hedge fund selling is indeed partly influenced by China, it’s clear Beijing is signaling to Trump: “We can cause panic too.”

Now, Back to Trump and Roy Cohn’s Playbook

Trump’s mentor, the infamous Roy Cohn, laid out three strategies: attack relentlessly, deny everything, and always claim victory. Trump’s recent comments echo this playbook perfectly.


Roy Cohn and Donald Trump played by Jeremy Strong and Sebastian Stan in the film “The Apprentice”

Attack, Attack, Attack: Trump lashed out on social media, accusing China of economic exploitation, recently tweeting: “China continues its theft! They must pay!”

Admit Nothing, Deny Everything: When economists warned tariffs were hurting Americans, Trump tweeted dismissively, “Tariffs are great! They’re filling our coffers!”

Always Claim Victory, Never Admit Defeat: Trump recently boasted, “China is begging to negotiate, tariffs working beautifully!” Meanwhile, economists nervously glanced at GDP forecasts.

Wrapping It All Up

So, what’s the moral of this chaotic tale? Trump’s tariffs are doing more than rattling markets—they’re reshaping global economic confidence and challenging America’s longstanding financial dominance. And while Trump watches the bond market thinking it’s a masterpiece, the rest of us might want to buckle up—because this is less beautiful and more… abstract art.

With the bond market now more comedy than classic, investors might find themselves laughing to cope—because in today’s world, humor might just be the best investment strategy available.

Tara Mulia




Admin heyokha



Share



Published: Apr 10 2025

Markets aren’t just driven by cold, hard numbers—they thrive on drama, narratives, and sometimes, sheer comedic timing. In a twist that’s almost poetic, Donald Trump’s iconic bestseller, The Art of the Deal, has shot back to the top of Amazon’s charts, precisely as Trump unleashes yet another tariff tornado. Coincidence? We think not. It’s almost as if investors are flipping through the pages looking for clues.


“The Art of the Deal” shoots up in first place. Coming close in second? The same deal

Seems like it’s not just Amazon users, people truly are searching for answers in Google

Tariffs? Again? (Quickly, because you know already and it’s changing every second anyway):

Trump’s latest trade war moves are bigger, louder, and more bewildering than ever. If fully enacted, these tariffs would hit about US$1 trillion in global trade. Notably, potential spikes in U.S. bond yields could drive refinancing costs up by nearly $900 billion, a number Trump probably wouldn’t describe as “beautiful.”

Goodbye Safe Havens, Hello Reality Check

Here’s something intriguing: investors, usually quick to grab U.S. Treasuries and U.S. dollars at the faintest whiff of trouble, are avoiding them like leftover sushi at a gas station. Rather than flocking to these classic safe havens, markets are selling off both Treasuries and the dollar.

But hold your conclusions—this bond sell-off might not necessarily signal a broader loss of faith in U.S. safe havens. Hedge funds with significant short positions might be the culprits, potentially even including Japan or China, who hold the largest and second largest holdings of U.S. Treasuries at $1.079 trillion and $706.8 billion respectively. Such strategic selling could have sent a strong message, prompting Trump to reconsider his aggressive tariff stance.

So why the sudden pause from Trump? If you crunch the numbers, the revenue from new tariffs wouldn’t offset the soaring refinancing costs of rising bond yields. Essentially, Trump might have inadvertently created a panic without tangible economic benefit, leading to this pause. His plan might have originally been to push investors from equities to bonds, driving yields down. But markets seldom follow such neat scripts. As Trump wisely noted in The Art of the Deal, “The worst thing you can possibly do in a deal is seem desperate to make it.” Maybe the bond market caught him looking a bit too eager, prompting a quick recalculation.

Distrust and the End of American Exceptionalism?

While it’s too early to confidently declare the end of American financial dominance, there’s a growing suspicion that investor trust in U.S. fiscal policy is beginning to fray, a topic we suspect and covered extensively in our recent report.


Q3 2024 Special Report on De-dollarization found in our website

Could it be the US is losing its financial “comfort blanket” status? With net interest payments and entitlements now gobbling up a staggering 96% of federal receipts, maybe creditors are starting to wonder if Uncle Sam is running out of couch cushions to shake loose for spare change.

The game is shifting. Trump recently said he’s “watching the bond market” and described it as “beautiful.” But beauty, Mr. Trump, is in the eye of the bondholder, and they seem increasingly nervous.

And it’s not just the money game that’s changing; global power dynamics are shifting too. This is the first time since 1945 that the rule-based order is under significant strain. China is centralizing and solidifying its role as America’s prime challenger, while the US responds with nationalist policies. This rivalry threatens the international order, complicating collaboration that the U.S. has been building since the end of World War 2 on existential threats like climate change, pandemics, and cyber security. But hey, why worry about global crises when there’s real estate in Greenland to talk about? As Trump wrote himself in the book, “Location is everything”. We should have known it’s simply prime real estate for him.

Trump’s transactional approach—think buying Greenland or reclaiming the Panama Canal—reflects a divided American electorate. One half cheers nationalism; the other yearns for liberal internationalism. Meanwhile, mounting debt, military spending, and stagnant wages have fractured the political center, turning global leadership into a spectacle.

Calm Before the CAPEX Storm?

While the tariff tornado seems to have momentarily calmed, businesses are stuck wondering: How do you plan long-term investments when policy changes faster than Trump’s Twitter mood? Perhaps the answer lies in reading the “Art of the Deal” (1987) Granted this book was published in the 90s, but hey, people rarely change right? Unanswered questions linger, and that uncertainty might be the new normal.


Viral AI image: Essential reading for President Xi

Speaking of Confidence… China’s Feeling Pretty Good!

Ironically, amidst Trump’s tariff tempest, China appears surprisingly calm. Xi Jinping’s government has spent years reducing its economic dependence on America, now directing less than 15% of its exports to America—down from nearly 20% in 2017, and recent domestic economic boosts have cushioned the blow. Heck, China’s prime minister recently bragged about an animated film, Ne Zha 2, smashing box-office records beating every Disney and Pixar film —apparently a stronger economic indicator than we thought.


Ne Zha 2 is the first animated movie to pass $2 billion at the global box office

Beijing’s matching tariff strategy is textbook game theory: whatever the U.S. does, China mirrors, seeking equilibrium in escalating tensions.

But China’s boldness could have another layer: it might be leveraging its massive Treasury holdings to signal its capability and willingness to cause disruption. If hedge fund selling is indeed partly influenced by China, it’s clear Beijing is signaling to Trump: “We can cause panic too.”

Now, Back to Trump and Roy Cohn’s Playbook

Trump’s mentor, the infamous Roy Cohn, laid out three strategies: attack relentlessly, deny everything, and always claim victory. Trump’s recent comments echo this playbook perfectly.


Roy Cohn and Donald Trump played by Jeremy Strong and Sebastian Stan in the film “The Apprentice”

Attack, Attack, Attack: Trump lashed out on social media, accusing China of economic exploitation, recently tweeting: “China continues its theft! They must pay!”

Admit Nothing, Deny Everything: When economists warned tariffs were hurting Americans, Trump tweeted dismissively, “Tariffs are great! They’re filling our coffers!”

Always Claim Victory, Never Admit Defeat: Trump recently boasted, “China is begging to negotiate, tariffs working beautifully!” Meanwhile, economists nervously glanced at GDP forecasts.

Wrapping It All Up

So, what’s the moral of this chaotic tale? Trump’s tariffs are doing more than rattling markets—they’re reshaping global economic confidence and challenging America’s longstanding financial dominance. And while Trump watches the bond market thinking it’s a masterpiece, the rest of us might want to buckle up—because this is less beautiful and more… abstract art.

With the bond market now more comedy than classic, investors might find themselves laughing to cope—because in today’s world, humor might just be the best investment strategy available.

Tara Mulia




Admin heyokha



Share



[Special Reports] Gold – The Return of Real Money


[Special Reports] Gold – The Return of Real Money

Published: Mar 31 2025

Gold has always been the ultimate hedge against uncertainty, and today’s crises—currency debasement, soaring debt, and geopolitical risks—reinforce its value. Despite a rally, gold remains undervalued and under-owned, with miners lagging even further, offering significant upside. As central banks stockpile gold and monetary disruption looms, the case for gold—and its leveraged plays—has never been stronger. This report examines the forces driving the next gold bull run and why now is the time to act.




Admin heyokha



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Published: Mar 31 2025

Gold has always been the ultimate hedge against uncertainty, and today’s crises—currency debasement, soaring debt, and geopolitical risks—reinforce its value. Despite a rally, gold remains undervalued and under-owned, with miners lagging even further, offering significant upside. As central banks stockpile gold and monetary disruption looms, the case for gold—and its leveraged plays—has never been stronger. This report examines the forces driving the next gold bull run and why now is the time to act.




Admin heyokha



Share



Scaling Sustainability: How Corporations Can Amplify Eco-Innovation


Scaling Sustainability: How Corporations Can Amplify Eco-Innovation

Published: Feb 06 2025

In an era where environmental consciousness is no longer optional but essential, global corporations are stepping up to embrace sustainability. Multinational brands like Adidas are leading the charge by integrating recycled materials into their products, demonstrating that eco-friendly practices can coexist with profitability and mass production. Adidas’s commitment to using recycled polyethylene terephthalate (rPET) in their footwear and apparel not only reduces plastic waste but also sets a precedent for other industry giants to follow.

 

 

 

 

 

 

 

 

 

 

 

More than 96% of polyester used in Adidas products are recycled (left)

Adidas partners with Parley for the Oceans to repurpose ocean plastic waste for their shoes (right)

But what happens when smaller businesses adopt the same mindset? Can they scale sustainable efforts effectively while maintaining profitability? At Heyokha, we’ve been exploring this question and are inspired by companies that prove it’s possible. One such example is Impack Pratama (IMPC IJ), an Indonesian company revolutionizing the construction industry with innovative and sustainable solutions. IMPC’s approach to sustainability goes beyond profit—it’s rooted in addressing real-world challenges, empowering communities, and creating products that solve systemic issues.

 

Transforming Waste into Innovation

At the heart of IMPC’s sustainability push is its ability to turn waste into value. Instead of viewing plastic waste as a problem, the company sees an opportunity to create high-quality, durable products that reduce landfill contributions.

One of its latest innovations is a roofing product made entirely from 100% recycled plastic waste, set to launch this year, through its subsidiary PT Sirkular Karya Indonesia (SKI). This product provides a safer alternative to asbestos roofing, which remains widely used in Indonesia despite its well-documented health risks. Asbestos exposure is linked to fatal diseases such as mesothelioma, lung cancer, and asbestosis, causing over 200,000 deaths annually worldwide, according to the World Health Organization (WHO).

IMPC’s new roofing product not only addresses the asbestos crisis but also aligns with its broader commitment to integrating Environmental, Social, and Governance (ESG) principles into its business model. By repurposing plastic waste into durable, functional materials, IMPC is demonstrating how circular economy principles can be effectively implemented in the construction sector.

IMPC has taken a major step forward in sustainability through its partnership with Marubeni, a global conglomerate committed to environmental initiatives. Together, they are advancing plastic waste recycling by developing infrastructure to upcycle various types of plastic waste into new construction materials. This collaboration aims to significantly reduce landfill waste, promote resource efficiency, and create innovative solutions that serve both environmental and industrial needs.

Marubeni Corporation signing MOU (memorandum of understanding) with IMPC through its subsidiary PT Sirkular Karya Indonesia (SKI) on December 6, 2024

By working with Marubeni, IMPC is scaling up recycling technology, ensuring that waste materials are not just discarded but transformed into valuable, reusable resources. This initiative reinforces the company’s mission to make sustainability a core component of industrial progress.

 

The Solar Dryer Dome: Boosting Livelihoods Sustainably

One standout example of IMPC’s commitment to sustainability is the Solar Dryer Dome (SDD), a joint project with Covestro, leading manufacturer of high-quality polymer materials. This innovative solution is designed to support rural farmers and fishermen by providing a cost-effective and efficient way to dry their produce. In tropical regions like Indonesia, where humidity often compromises the quality of harvested crops and fish, traditional drying methods are prone to spoilage and inefficiency.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

IMPC’s Solar Dryer Domes in action with farmers drying a variety of spices and fishes

IMPC’s Solar Dryer Dome addresses these challenges by leveraging solar energy to provide a controlled drying environment, significantly reducing wastage and improving productivity. Farmers and fishermen using the domes can increase their income as they preserve their produce better, fetch higher prices, and enter markets they couldn’t previously access due to hygiene and quality concerns.

Beyond supplying the domes, IMPC actively trains communities to use them effectively, teaching proper packaging methods that enhance product value and maintain hygiene. This hands-on approach fosters a sense of ownership and pride, ensuring that users maximize the benefits of the technology.

 

Sustainable Solutions Beyond Roofing

IMPC’s sustainability efforts extend beyond roofing. The company through its subsidiary, PT Sirkular Karya Indonesia (SKI), dedicated to creating eco-friendly building products, has developed several other eco-conscious products that redefine how plastic waste can be upcycled into valuable materials:

Ecolite & Alcotuff: Durable and Affordable Solutions

  • Ecolite, a cost-effective clear roofing material, provides a practical alternative to polycarbonate, often used to cover drying areas and outdoor spaces. The product is made by going through an upcycling process using PET bottles.

Ecolite roofing materials                           Ecolite in application

 

  • Alcotuff, an Aluminum Composite Panel (ACP), is widely used in commercial building facades. What sets it apart? The core is made from upcycled plastic bags, layered between aluminum sheets to create a robust, lightweight structure.

Alcotuff used at the Java Innovation Center and Gastronomy Park at Surakarta

Alcotuff used at the Whoosh train station at Padalarang

By incorporating waste-derived materials into these products, IMPC not only reduces plastic pollution but also enhances the affordability and accessibility of construction solutions.

This initiative mirrors the efforts of global brands like Patagonia, which incorporates recycled materials into their outdoor gear, and Nike, which has introduced sustainable collections using recycled plastics. These companies illustrate how sustainability can be scaled, but SKI shows that even smaller businesses can develop products that meet ESG criteria without compromising on quality or profitability.

IMPC’s business model through SKI embraces a circular economy approach, ensuring that materials are recycled and reused within the product lifecycle. This strategy not only minimizes waste but also maximizes efficiency and cost-effectiveness, making sustainable practices financially viable.

 

Eco-Friendly Applications: Sustainable Innovation Meets Tradition

Another testament to IMPC’s sustainability vision is their eco-friendly Alderon and Adaron plafond, developed under Unipack Plasindo (UPC), an IMPC subsidiary. These ceiling products are designed to merge modern innovation with environmental responsibility. Constructed from recyclable uPVC material, these ceiling panels are not only durable and functional but also contribute to a circular economy by reducing waste.

One notable application of these plafonds can be seen in a mosque in Semarang, where they were used to enhance the interior while maintaining harmony with the building’s traditional architecture. The choice of recyclable materials aligns with the values of environmental stewardship while also addressing the growing demand for green construction materials.

Alderon and Adaron ceiling products used at a mosque in Semarang

What makes this product remarkable is its scalability. While the initial use case might be in a single building, the potential for widespread adoption is vast, particularly in a country like Indonesia, where infrastructure development is accelerating. From urban projects to rural construction, IMPC’s plafonds represent a sustainable alternative that does not compromise on quality or design.

 

Scaling Impact: A Blueprint for Industrial Sustainability

IMPC’s Solar Dryer Dome, new roofing product, and eco-friendly plafond products illustrate that sustainability can be both impactful and scalable. They also highlight a critical lesson for businesses of all sizes: integrating environmental and social considerations into core operations doesn’t have to come at the expense of profitability. Instead, it can unlock new markets, drive innovation, and create value that extends far beyond financial metrics.

Looking forward, sustainability is not a journey that can be undertaken alone. The scalability of sustainable efforts hinges on the collective action of corporations, small businesses, communities, and governments. While global brands have the resources to set industry standards, companies like IMPC prove that meaningful change can come from any level of the business ecosystem.

At Heyokha, we are proud to spotlight companies like IMPC, whose groundbreaking work inspires change across industries. Their example reminds us that meaningful progress stems from collective efforts—be it a global brand like Adidas incorporating rPET into their products or a local company like IMPC revolutionizing the construction industry.

Sustainability isn’t just a corporate responsibility; it’s a necessary evolution that businesses of all scales must embrace. By investing in sustainable practices today, we pave the way for a future that prioritizes the well-being of people and the planet, ensuring prosperity for generations to come.

Let IMPC’s journey inspire businesses everywhere to ask: If they can do it, why can’t we? The path to a sustainable future is open to all who are willing to take the first step.

 

Tara Mulia




Admin heyokha



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Published: Feb 06 2025

In an era where environmental consciousness is no longer optional but essential, global corporations are stepping up to embrace sustainability. Multinational brands like Adidas are leading the charge by integrating recycled materials into their products, demonstrating that eco-friendly practices can coexist with profitability and mass production. Adidas’s commitment to using recycled polyethylene terephthalate (rPET) in their footwear and apparel not only reduces plastic waste but also sets a precedent for other industry giants to follow.

 

 

 

 

 

 

 

 

 

 

 

More than 96% of polyester used in Adidas products are recycled (left)

Adidas partners with Parley for the Oceans to repurpose ocean plastic waste for their shoes (right)

But what happens when smaller businesses adopt the same mindset? Can they scale sustainable efforts effectively while maintaining profitability? At Heyokha, we’ve been exploring this question and are inspired by companies that prove it’s possible. One such example is Impack Pratama (IMPC IJ), an Indonesian company revolutionizing the construction industry with innovative and sustainable solutions. IMPC’s approach to sustainability goes beyond profit—it’s rooted in addressing real-world challenges, empowering communities, and creating products that solve systemic issues.

 

Transforming Waste into Innovation

At the heart of IMPC’s sustainability push is its ability to turn waste into value. Instead of viewing plastic waste as a problem, the company sees an opportunity to create high-quality, durable products that reduce landfill contributions.

One of its latest innovations is a roofing product made entirely from 100% recycled plastic waste, set to launch this year, through its subsidiary PT Sirkular Karya Indonesia (SKI). This product provides a safer alternative to asbestos roofing, which remains widely used in Indonesia despite its well-documented health risks. Asbestos exposure is linked to fatal diseases such as mesothelioma, lung cancer, and asbestosis, causing over 200,000 deaths annually worldwide, according to the World Health Organization (WHO).

IMPC’s new roofing product not only addresses the asbestos crisis but also aligns with its broader commitment to integrating Environmental, Social, and Governance (ESG) principles into its business model. By repurposing plastic waste into durable, functional materials, IMPC is demonstrating how circular economy principles can be effectively implemented in the construction sector.

IMPC has taken a major step forward in sustainability through its partnership with Marubeni, a global conglomerate committed to environmental initiatives. Together, they are advancing plastic waste recycling by developing infrastructure to upcycle various types of plastic waste into new construction materials. This collaboration aims to significantly reduce landfill waste, promote resource efficiency, and create innovative solutions that serve both environmental and industrial needs.

Marubeni Corporation signing MOU (memorandum of understanding) with IMPC through its subsidiary PT Sirkular Karya Indonesia (SKI) on December 6, 2024

By working with Marubeni, IMPC is scaling up recycling technology, ensuring that waste materials are not just discarded but transformed into valuable, reusable resources. This initiative reinforces the company’s mission to make sustainability a core component of industrial progress.

 

The Solar Dryer Dome: Boosting Livelihoods Sustainably

One standout example of IMPC’s commitment to sustainability is the Solar Dryer Dome (SDD), a joint project with Covestro, leading manufacturer of high-quality polymer materials. This innovative solution is designed to support rural farmers and fishermen by providing a cost-effective and efficient way to dry their produce. In tropical regions like Indonesia, where humidity often compromises the quality of harvested crops and fish, traditional drying methods are prone to spoilage and inefficiency.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

IMPC’s Solar Dryer Domes in action with farmers drying a variety of spices and fishes

IMPC’s Solar Dryer Dome addresses these challenges by leveraging solar energy to provide a controlled drying environment, significantly reducing wastage and improving productivity. Farmers and fishermen using the domes can increase their income as they preserve their produce better, fetch higher prices, and enter markets they couldn’t previously access due to hygiene and quality concerns.

Beyond supplying the domes, IMPC actively trains communities to use them effectively, teaching proper packaging methods that enhance product value and maintain hygiene. This hands-on approach fosters a sense of ownership and pride, ensuring that users maximize the benefits of the technology.

 

Sustainable Solutions Beyond Roofing

IMPC’s sustainability efforts extend beyond roofing. The company through its subsidiary, PT Sirkular Karya Indonesia (SKI), dedicated to creating eco-friendly building products, has developed several other eco-conscious products that redefine how plastic waste can be upcycled into valuable materials:

Ecolite & Alcotuff: Durable and Affordable Solutions

  • Ecolite, a cost-effective clear roofing material, provides a practical alternative to polycarbonate, often used to cover drying areas and outdoor spaces. The product is made by going through an upcycling process using PET bottles.

Ecolite roofing materials                           Ecolite in application

 

  • Alcotuff, an Aluminum Composite Panel (ACP), is widely used in commercial building facades. What sets it apart? The core is made from upcycled plastic bags, layered between aluminum sheets to create a robust, lightweight structure.

Alcotuff used at the Java Innovation Center and Gastronomy Park at Surakarta

Alcotuff used at the Whoosh train station at Padalarang

By incorporating waste-derived materials into these products, IMPC not only reduces plastic pollution but also enhances the affordability and accessibility of construction solutions.

This initiative mirrors the efforts of global brands like Patagonia, which incorporates recycled materials into their outdoor gear, and Nike, which has introduced sustainable collections using recycled plastics. These companies illustrate how sustainability can be scaled, but SKI shows that even smaller businesses can develop products that meet ESG criteria without compromising on quality or profitability.

IMPC’s business model through SKI embraces a circular economy approach, ensuring that materials are recycled and reused within the product lifecycle. This strategy not only minimizes waste but also maximizes efficiency and cost-effectiveness, making sustainable practices financially viable.

 

Eco-Friendly Applications: Sustainable Innovation Meets Tradition

Another testament to IMPC’s sustainability vision is their eco-friendly Alderon and Adaron plafond, developed under Unipack Plasindo (UPC), an IMPC subsidiary. These ceiling products are designed to merge modern innovation with environmental responsibility. Constructed from recyclable uPVC material, these ceiling panels are not only durable and functional but also contribute to a circular economy by reducing waste.

One notable application of these plafonds can be seen in a mosque in Semarang, where they were used to enhance the interior while maintaining harmony with the building’s traditional architecture. The choice of recyclable materials aligns with the values of environmental stewardship while also addressing the growing demand for green construction materials.

Alderon and Adaron ceiling products used at a mosque in Semarang

What makes this product remarkable is its scalability. While the initial use case might be in a single building, the potential for widespread adoption is vast, particularly in a country like Indonesia, where infrastructure development is accelerating. From urban projects to rural construction, IMPC’s plafonds represent a sustainable alternative that does not compromise on quality or design.

 

Scaling Impact: A Blueprint for Industrial Sustainability

IMPC’s Solar Dryer Dome, new roofing product, and eco-friendly plafond products illustrate that sustainability can be both impactful and scalable. They also highlight a critical lesson for businesses of all sizes: integrating environmental and social considerations into core operations doesn’t have to come at the expense of profitability. Instead, it can unlock new markets, drive innovation, and create value that extends far beyond financial metrics.

Looking forward, sustainability is not a journey that can be undertaken alone. The scalability of sustainable efforts hinges on the collective action of corporations, small businesses, communities, and governments. While global brands have the resources to set industry standards, companies like IMPC prove that meaningful change can come from any level of the business ecosystem.

At Heyokha, we are proud to spotlight companies like IMPC, whose groundbreaking work inspires change across industries. Their example reminds us that meaningful progress stems from collective efforts—be it a global brand like Adidas incorporating rPET into their products or a local company like IMPC revolutionizing the construction industry.

Sustainability isn’t just a corporate responsibility; it’s a necessary evolution that businesses of all scales must embrace. By investing in sustainable practices today, we pave the way for a future that prioritizes the well-being of people and the planet, ensuring prosperity for generations to come.

Let IMPC’s journey inspire businesses everywhere to ask: If they can do it, why can’t we? The path to a sustainable future is open to all who are willing to take the first step.

 

Tara Mulia




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We Doo? Do We?


We Doo? Do We?

Published: Dec 06 2024

Waste is a design flaw. Turning a blind eye doesn’t make it disappear—it ensures it thrives. Neglecting waste is like sweeping dust under the rug – the more you ignore it, the more it piles up until the problem is impossible to contain.

In a world increasingly driven by metrics and measurable gains, waste is often overlooked because addressing it lacks immediate incentives. Yet waste can mean opportunity, and in many cases, it translates directly into thriving businesses. For instance, the global scrap metal market is valued at a staggering US$ 407 billion, while the recycled polyethylene terephthalate (rPET) market—primarily from bottled plastics—exceeds US$ 10 billion.

This is the case of WeDoo, a circular economy consulting and engineering company based in the paradise island of Bali, Indonesia.

The neglected monster beneath the ocean

Bali, the paradise island, is known for many things – from its harmonious culture and culinary experiences to its vibrant markets and, of course, – its beaches and diving sites.

Manta Ray swims through the obstacles of plastic waste

Amidst the serene beauty of the nutrient-rich blue waters at Nusa Penida  – an island just off the coast of Bali – Valerine saw something disturbing during her diving session: plastic waste floating alongside the majestic marine life. This moment not only saddened her but ignited a drive to address the mounting waste problem in Indonesia’s waters. As she watched the fish struggle to swim through the debris, Valerine knew she had to act.

“It was the beginning, and I felt the urge to do something about it. I felt very sorry for what humans have done and it was like hearing the fishes speaking to me asking what we can do about it,” Valerine passionately shared.

That encounter became the “inception moment” for Valerine Chandrakesuma’s journey to create WeDoo.

Valerine Chandrakesuma, founder of WeDoo, showcasing her latest plastic extrusion machine

The ground up

Our personal encounter with Valerine took place in October, an ideal time to experience the beauty of Bali where the weather was neither too hot nor bogged down by rain. We visited the WeDoo workshop in Sukawati, a location renowned for its vibrant art market.

The WeDoo workshop exuded simplicity with Valerine and her small team working diligently in a modest facility. She personally oversees operations and handles the mechanical intricacies of the machineries with a hands-on approach that sets her apart – she is no ordinary womanpreneur!

WeDoo’s machine workshop

We were inspired by Valerine’s warmth, passionate energy and her in-depth knowledge of every piece of machinery in her workshop. This was even more impressive considering that her background is not even in engineering but in architecture.

During her studies at the University of British Columbia, Valerine began experimenting with ways to recycle and reuse materials. Alongside friends, she joined the MELT Collective in Canada in 2018, sourcing basic machines like ovens and shredders from online marketplaces like Craigslist to melt and transform plastic waste. Despite setbacks, including the dissolution of her team due to COVID-19, the dream of bringing these innovations to Indonesia stayed alive.

Valerine passionately walked us through her machine blueprints. Admittedly, most of it was beyond our understanding at first, but the drawings had an IKEA-style comprehensibility that gave us a glimmer of hope!

In 2022, as borders reopened, Valerine returned to Bali and partnered with a like-minded individual equally passionate about waste management. Together, they set out to create a company that could empower Indonesian islands to handle their waste sustainably. Although her partner left shortly after, Valerine carried forward the mission, establishing WeDoo officially in January 2023.

Turning waste into value

WeDoo’s core philosophy centers on the power of “small and many” solutions. Indonesia’s vast archipelago, with over 17,000 islands, presents unique challenges for waste management due to its decentralized geography.

Rather than relying on centralized waste processing, WeDoo focuses on building localized recycling systems. Their machines—designed to shred, compress, and melt —enable communities to process organic, plastic, and even glass waste on-site, transforming it into valuable resources. This approach minimizes environmental impact, reduces transportation costs, and generates economic value at the local level.

Valerine and the Wedoo Team with one of their latest machines – the “Extruder Pro Max”, designed to make construction materials out of waste

One of WeDoo’s key innovations is its baler machines, which compact large amounts of plastic into stackable cubes, making it easier and more cost-effective to transport and resell.

These machines, along with shredders, CNC cutters, and other custom-made equipment, enable clients like Sungai Watch, an environmental organization with a mission to stop plastic from going into the ocean, to manage plastic waste sustainably across Bali and Java. For small businesses and local NGOs, WeDoo’s machines provide a much-needed toolset to address waste management efficiently.

A vision for every island

Valerine envisions a future where each island in Indonesia has the tools and resources to manage its own waste in a sustainable way. WeDoo has designed over 50 types of machines, from large bailers for major operations to smaller, low-cost units that can be used in community centers and schools. Their clients range from hospitality groups, like Potato Head to social initiatives such as Yayasan Kaki Kita, which creates affordable prosthetics from recycled plastics.

Yayasan Kaki Kita produces prosthetic legs from recycled plastic bottle caps to empower those who lost their limbs from diabetes or disabilities

Potato Head recycling their plastic waste using WeDoo’s machines into furniture for their hotels

In each collaboration, WeDoo tailors its approach, recognizing the unique waste profiles and community needs across Indonesia. For example, the company recently built a conveyor system for Besakih Temple, Bali’s largest temple, to manage offerings waste—primarily unopened candies—which can now be sorted and composted.

WeDoo machine upcycles bottle caps – silent culprits often thrown away because they are difficult to recycle

The Balance Between Profit and Purpose

As a for-profit entity, WeDoo recognizes the need to balance financial sustainability with its environmental mission. This approach ensures that the company can continue to provide durable, impactful solutions without compromising on quality. By charging affordable rates and keeping certain machines at a lower price for rural communities, WeDoo makes its services accessible to those who need them most.

WeDoo has big plans for the future. With 20 machine categories and a steady demand from clients, the company is already outgrowing its current workspace and is looking to scale up operations. Educational programs, community outreach, and collaborations with NGOs are all part of their ongoing efforts to instill a culture of recycling and sustainability across Indonesia.

Waste made into beautiful art – Wedoo’s collaboration with artist Aharimu

An inspiration

What makes WeDoo truly special is Valerine’s relentless passion. From bottle caps to blueprints, her vision transforms challenges into opportunities and waste into a powerful testament to the potential of human ingenuity. Here at Heyokha, we find it essential to highlight and support ventures like WeDoo. Valerine and her team’s commitment to sustainability not only benefits the environment but also empowers communities and transforms industries. These stories remind us that lasting change requires both innovation and dedication, and that the future belongs to those who invest in building a better world today.

 

Tara Mulia and Nicholas

 




Admin heyokha



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Published: Dec 06 2024

Waste is a design flaw. Turning a blind eye doesn’t make it disappear—it ensures it thrives. Neglecting waste is like sweeping dust under the rug – the more you ignore it, the more it piles up until the problem is impossible to contain.

In a world increasingly driven by metrics and measurable gains, waste is often overlooked because addressing it lacks immediate incentives. Yet waste can mean opportunity, and in many cases, it translates directly into thriving businesses. For instance, the global scrap metal market is valued at a staggering US$ 407 billion, while the recycled polyethylene terephthalate (rPET) market—primarily from bottled plastics—exceeds US$ 10 billion.

This is the case of WeDoo, a circular economy consulting and engineering company based in the paradise island of Bali, Indonesia.

The neglected monster beneath the ocean

Bali, the paradise island, is known for many things – from its harmonious culture and culinary experiences to its vibrant markets and, of course, – its beaches and diving sites.

Manta Ray swims through the obstacles of plastic waste

Amidst the serene beauty of the nutrient-rich blue waters at Nusa Penida  – an island just off the coast of Bali – Valerine saw something disturbing during her diving session: plastic waste floating alongside the majestic marine life. This moment not only saddened her but ignited a drive to address the mounting waste problem in Indonesia’s waters. As she watched the fish struggle to swim through the debris, Valerine knew she had to act.

“It was the beginning, and I felt the urge to do something about it. I felt very sorry for what humans have done and it was like hearing the fishes speaking to me asking what we can do about it,” Valerine passionately shared.

That encounter became the “inception moment” for Valerine Chandrakesuma’s journey to create WeDoo.

Valerine Chandrakesuma, founder of WeDoo, showcasing her latest plastic extrusion machine

The ground up

Our personal encounter with Valerine took place in October, an ideal time to experience the beauty of Bali where the weather was neither too hot nor bogged down by rain. We visited the WeDoo workshop in Sukawati, a location renowned for its vibrant art market.

The WeDoo workshop exuded simplicity with Valerine and her small team working diligently in a modest facility. She personally oversees operations and handles the mechanical intricacies of the machineries with a hands-on approach that sets her apart – she is no ordinary womanpreneur!

WeDoo’s machine workshop

We were inspired by Valerine’s warmth, passionate energy and her in-depth knowledge of every piece of machinery in her workshop. This was even more impressive considering that her background is not even in engineering but in architecture.

During her studies at the University of British Columbia, Valerine began experimenting with ways to recycle and reuse materials. Alongside friends, she joined the MELT Collective in Canada in 2018, sourcing basic machines like ovens and shredders from online marketplaces like Craigslist to melt and transform plastic waste. Despite setbacks, including the dissolution of her team due to COVID-19, the dream of bringing these innovations to Indonesia stayed alive.

Valerine passionately walked us through her machine blueprints. Admittedly, most of it was beyond our understanding at first, but the drawings had an IKEA-style comprehensibility that gave us a glimmer of hope!

In 2022, as borders reopened, Valerine returned to Bali and partnered with a like-minded individual equally passionate about waste management. Together, they set out to create a company that could empower Indonesian islands to handle their waste sustainably. Although her partner left shortly after, Valerine carried forward the mission, establishing WeDoo officially in January 2023.

Turning waste into value

WeDoo’s core philosophy centers on the power of “small and many” solutions. Indonesia’s vast archipelago, with over 17,000 islands, presents unique challenges for waste management due to its decentralized geography.

Rather than relying on centralized waste processing, WeDoo focuses on building localized recycling systems. Their machines—designed to shred, compress, and melt —enable communities to process organic, plastic, and even glass waste on-site, transforming it into valuable resources. This approach minimizes environmental impact, reduces transportation costs, and generates economic value at the local level.

Valerine and the Wedoo Team with one of their latest machines – the “Extruder Pro Max”, designed to make construction materials out of waste

One of WeDoo’s key innovations is its baler machines, which compact large amounts of plastic into stackable cubes, making it easier and more cost-effective to transport and resell.

These machines, along with shredders, CNC cutters, and other custom-made equipment, enable clients like Sungai Watch, an environmental organization with a mission to stop plastic from going into the ocean, to manage plastic waste sustainably across Bali and Java. For small businesses and local NGOs, WeDoo’s machines provide a much-needed toolset to address waste management efficiently.

A vision for every island

Valerine envisions a future where each island in Indonesia has the tools and resources to manage its own waste in a sustainable way. WeDoo has designed over 50 types of machines, from large bailers for major operations to smaller, low-cost units that can be used in community centers and schools. Their clients range from hospitality groups, like Potato Head to social initiatives such as Yayasan Kaki Kita, which creates affordable prosthetics from recycled plastics.

Yayasan Kaki Kita produces prosthetic legs from recycled plastic bottle caps to empower those who lost their limbs from diabetes or disabilities

Potato Head recycling their plastic waste using WeDoo’s machines into furniture for their hotels

In each collaboration, WeDoo tailors its approach, recognizing the unique waste profiles and community needs across Indonesia. For example, the company recently built a conveyor system for Besakih Temple, Bali’s largest temple, to manage offerings waste—primarily unopened candies—which can now be sorted and composted.

WeDoo machine upcycles bottle caps – silent culprits often thrown away because they are difficult to recycle

The Balance Between Profit and Purpose

As a for-profit entity, WeDoo recognizes the need to balance financial sustainability with its environmental mission. This approach ensures that the company can continue to provide durable, impactful solutions without compromising on quality. By charging affordable rates and keeping certain machines at a lower price for rural communities, WeDoo makes its services accessible to those who need them most.

WeDoo has big plans for the future. With 20 machine categories and a steady demand from clients, the company is already outgrowing its current workspace and is looking to scale up operations. Educational programs, community outreach, and collaborations with NGOs are all part of their ongoing efforts to instill a culture of recycling and sustainability across Indonesia.

Waste made into beautiful art – Wedoo’s collaboration with artist Aharimu

An inspiration

What makes WeDoo truly special is Valerine’s relentless passion. From bottle caps to blueprints, her vision transforms challenges into opportunities and waste into a powerful testament to the potential of human ingenuity. Here at Heyokha, we find it essential to highlight and support ventures like WeDoo. Valerine and her team’s commitment to sustainability not only benefits the environment but also empowers communities and transforms industries. These stories remind us that lasting change requires both innovation and dedication, and that the future belongs to those who invest in building a better world today.

 

Tara Mulia and Nicholas

 




Admin heyokha



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[Special Reports] De-dollarization: The Fall of the American Empire?


[Special Reports] De-dollarization: The Fall of the American Empire?

Published: Nov 21 2024

The global dominance of the U.S. dollar is facing a mounting challenge as nations increasingly turn to alternatives like gold, cryptocurrencies, and Central Bank Digital Currencies (CBDCs). This report explores the forces behind the accelerating trend of de-dollarization, drawing parallels to the historical cycles of currency power shifts. From the decline of empires to the rise of the BRICS bloc and digital currencies, the U.S. dollar’s reign may be at a tipping point. Can the dollar maintain its supremacy, or will a new financial order emerge? Dive into the historical context, geopolitical shifts, and the future of global currencies in this comprehensive analysis.




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Published: Nov 21 2024

The global dominance of the U.S. dollar is facing a mounting challenge as nations increasingly turn to alternatives like gold, cryptocurrencies, and Central Bank Digital Currencies (CBDCs). This report explores the forces behind the accelerating trend of de-dollarization, drawing parallels to the historical cycles of currency power shifts. From the decline of empires to the rise of the BRICS bloc and digital currencies, the U.S. dollar’s reign may be at a tipping point. Can the dollar maintain its supremacy, or will a new financial order emerge? Dive into the historical context, geopolitical shifts, and the future of global currencies in this comprehensive analysis.




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Rice Paddy Fields


Rice Paddy Fields

Published: Sep 22 2024

Yogyakarta




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Published: Sep 22 2024

Yogyakarta




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Corn Field Farmers


Corn Field Farmers

Published: Sep 22 2024

East Java




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Published: Sep 22 2024

East Java




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Industrial Park


Industrial Park

Published: Sep 22 2024

Sulawesi




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Published: Sep 22 2024

Sulawesi




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The Resilient Spirit: Lessons from the Cycling Journey of John Boemihardjo


The Resilient Spirit: Lessons from the Cycling Journey of John Boemihardjo

Published: Aug 23 2024

The early miles were filled with the sound of tires crunching on gravel and the chatter of fellow cyclists, all sharing the same ambitious goal. The terrain quickly becomes demanding, with steep climbs and sharp descents testing your legs and bike handling skills. The landscape stretches endlessly before you, offering breathtaking views of rolling hills, vast prairies, and the occasional wild animal companion.

As the miles accumulate, fatigue sets in. The sun beats down mercilessly, and the wind, sometimes a gentle nudge, other times a relentless force, adds to the challenge.

The loneliness of the open road is both daunting and liberating, giving you space to reflect on why you chose this challenge. The scenery, ever-changing yet consistently harsh, becomes a silent companion in your journey.

This is a common experience that extreme cyclists are all too familiar with.

In a world captivated by the grandeur of the Olympics and the Tour de France, it’s easy to overlook the extraordinary feats of endurance and resilience happening right in our backyard. Enter John Boemihardjo, an Indonesian cyclist whose journey embodies the indomitable human spirit. His story isn’t just a testament to perseverance; it’s a powerful parallel to the world of investments, where grit and strategy are key.

Then vs Now: John’s amazing health transformation

Initially weighing 103 kg, John dropped 28kg since starting to cycle

John’s journey into cycling began in 2013, under circumstances that would have deterred many. Diagnosed with a herniated disk and weighing 103 kg, he was advised by his chiropractor to take up cycling. What began as a health recommendation quickly morphed into a life-altering passion. John shed 28 kg, competed in his first race, and discovered a new zest for life. He has been unstoppable ever since.

With countless races under his belt, John’s recent feat in the East Java Journey this past March, an ultra-cycling event covering 1,500 km with a staggering 16,000 meters of elevation with a time limit of 156 hours stands out. He accomplished the course in just 101 hours, encompassing 4 full days and he shows no signs of stopping anytime soon.

East Java Journey, one of the hardest races John has ever done

The route spans across 4 cities of Surabaya, Madiun, Blitar, and Banyuwangi covering a total of 1500 km

Picture 1 (left): John with the backdrop of Mount Semeru

Picture 2 (right): full map course of the East Java Journey 1500

The Unbound Gravel race in America, one of the toughest gravel cycling events tested John. For context, it has a 43% DNF (Did Not Finish) rate given how difficult it is and John faced the challenge not once, but twice in 2021 and 2022!

Facing dehydration, mud, and the grueling task of hauling his bike through sludge, John’s relentless spirit shone through all 200 miles (320 km). He finished his 2022 race in just 13 hours and 34 minutes. Fast mortals typically finish in 12-16 hours and the majority nearly 20 hours long. On top of beating his previous year’s record of 16 hours and 13 minutes, he finished before sundown receiving the “Race the Sun” award. Talk about incredible growth!

Snapshots from the Unbound Gravel race in Kansas, United States

Bikers haul through the 200 mile route facing inclement weather, gravel, and dirt roads that can become mud roads

Image credits: Unbound Gravel website and Life Time

As of last week  – John has also completed the Bentang Java race which encompasses the whole of Java island. This race is a more challenging route that is entirely self-navigated and unsupported, meaning no help or assistance from third parties including friends, relatives, family, acquaintances or even the local residents in any form. Cyclists have to rely on themselves and bring their own necessities including clothes, spare equipment, water, food, and medicine from the start of the race or purchase along the day.

John finished in just 4 days 12 hours 16 minutes, placing 5th! His journey for this recent race is one for the books. Facing stomach pains mid-way that led to a fever, John had to make the tough decision to take longer rest times to keep going. On top of that, he also had instances where he got lost due to surprising dead-ends and lack of road infrastructure. “At one point, there was no road or another instance where there was one but it was totally covered in banana trees!”, John recounted. Despite not surpassing his target of less than 4 days, John was all smiles by the end citing his spirit to keep pushing and the valuable lesson to have a plan B and C if plan A doesn’t work out.

Bentang Java, an unsupported and unguided tour across Java

Participants depart from the westernmost province of Banten all the way east ending at Banyuwangi

John finishing 5th place wearing his custom jersey with our Heyokha logo!

When asked about his most challenging moments, John’s response was telling. “The body wants to stop, but the mind wants to keep going,” he said. This battle between mind and body is not just a cycling challenge—it’s a metaphor for the investment world. In the face of market volatility or business setbacks, the ability to push forward and keep a long-term perspective is crucial.

John’s cycling adventures offer profound lessons for investments and business. The negative split strategy in cycling—pacing oneself in the first half and accelerating in the second—mirrors the patience needed in investing. It’s about staying calm during market lows and seizing opportunities during the highs.

His adaptability in the Unbound Gravel races and Bentang Java, switching between offensive and defensive tactics, echoes the dynamic decision-making required in investment management. Knowing when to take risks and when to hold back is a skill that translates directly from the track to the boardroom.

All smiles galore at the finish line

John and fellow cyclist Edo Bawono finishing Unbound Gravel 2022 beating the sunrise under 14 hours

John’s mantra, “Buang pikiran menyerah, dan biasakan finish what you have started”, which translates to “Discard thoughts of giving up and always finish what you start”, encapsulates a mindset that resonates deeply with us. The patience, persistence, and pain resistance that make John a phenomenal cyclist are the same traits that define successful investors. Challenges are inevitable, but a resilient spirit makes all the difference. At Heyokha Brothers, we embody this spirit—constantly challenging conventional thinking and adapting to change to provide unparalleled investment perspectives and solutions.

In our fast-paced digital age, it’s easy to become overly focused on outcomes, overlooking the intrinsic beauty of the process. John Boemihardjo’s journey offers a refreshing counterbalance—a return to real experiences and the great outdoors, which aligns closely with Heyokha’s investment philosophy. We’re committed to harmonizing the digital and physical realms, fostering a sense of togetherness through shared experiences. Whether it’s a local cycling club or a family hike, these activities bring people together, much like a well-played game of Monopoly—minus the inevitable family feud over who gets to be the banker.

John’s mantra isn’t just a slogan; it’s a way of life that resonates with us. His journey embodies the resilience of the human spirit—the ability to persevere, adapt, and thrive amidst challenges. This resilience is crucial not only in sports or investments but in all aspects of life. Investing without a sense of adventure is like cycling without a bike: you’re not going far! So, when you find yourself lost in the digital abyss, remember that there’s a whole world out there waiting to be explored. The best investments are often those that bring you back to what truly matters—living, laughing, and loving the journey.

 

Tara Mulia and Chloe Yu




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Published: Aug 23 2024

The early miles were filled with the sound of tires crunching on gravel and the chatter of fellow cyclists, all sharing the same ambitious goal. The terrain quickly becomes demanding, with steep climbs and sharp descents testing your legs and bike handling skills. The landscape stretches endlessly before you, offering breathtaking views of rolling hills, vast prairies, and the occasional wild animal companion.

As the miles accumulate, fatigue sets in. The sun beats down mercilessly, and the wind, sometimes a gentle nudge, other times a relentless force, adds to the challenge.

The loneliness of the open road is both daunting and liberating, giving you space to reflect on why you chose this challenge. The scenery, ever-changing yet consistently harsh, becomes a silent companion in your journey.

This is a common experience that extreme cyclists are all too familiar with.

In a world captivated by the grandeur of the Olympics and the Tour de France, it’s easy to overlook the extraordinary feats of endurance and resilience happening right in our backyard. Enter John Boemihardjo, an Indonesian cyclist whose journey embodies the indomitable human spirit. His story isn’t just a testament to perseverance; it’s a powerful parallel to the world of investments, where grit and strategy are key.

Then vs Now: John’s amazing health transformation

Initially weighing 103 kg, John dropped 28kg since starting to cycle

John’s journey into cycling began in 2013, under circumstances that would have deterred many. Diagnosed with a herniated disk and weighing 103 kg, he was advised by his chiropractor to take up cycling. What began as a health recommendation quickly morphed into a life-altering passion. John shed 28 kg, competed in his first race, and discovered a new zest for life. He has been unstoppable ever since.

With countless races under his belt, John’s recent feat in the East Java Journey this past March, an ultra-cycling event covering 1,500 km with a staggering 16,000 meters of elevation with a time limit of 156 hours stands out. He accomplished the course in just 101 hours, encompassing 4 full days and he shows no signs of stopping anytime soon.

East Java Journey, one of the hardest races John has ever done

The route spans across 4 cities of Surabaya, Madiun, Blitar, and Banyuwangi covering a total of 1500 km

Picture 1 (left): John with the backdrop of Mount Semeru

Picture 2 (right): full map course of the East Java Journey 1500

The Unbound Gravel race in America, one of the toughest gravel cycling events tested John. For context, it has a 43% DNF (Did Not Finish) rate given how difficult it is and John faced the challenge not once, but twice in 2021 and 2022!

Facing dehydration, mud, and the grueling task of hauling his bike through sludge, John’s relentless spirit shone through all 200 miles (320 km). He finished his 2022 race in just 13 hours and 34 minutes. Fast mortals typically finish in 12-16 hours and the majority nearly 20 hours long. On top of beating his previous year’s record of 16 hours and 13 minutes, he finished before sundown receiving the “Race the Sun” award. Talk about incredible growth!

Snapshots from the Unbound Gravel race in Kansas, United States

Bikers haul through the 200 mile route facing inclement weather, gravel, and dirt roads that can become mud roads

Image credits: Unbound Gravel website and Life Time

As of last week  – John has also completed the Bentang Java race which encompasses the whole of Java island. This race is a more challenging route that is entirely self-navigated and unsupported, meaning no help or assistance from third parties including friends, relatives, family, acquaintances or even the local residents in any form. Cyclists have to rely on themselves and bring their own necessities including clothes, spare equipment, water, food, and medicine from the start of the race or purchase along the day.

John finished in just 4 days 12 hours 16 minutes, placing 5th! His journey for this recent race is one for the books. Facing stomach pains mid-way that led to a fever, John had to make the tough decision to take longer rest times to keep going. On top of that, he also had instances where he got lost due to surprising dead-ends and lack of road infrastructure. “At one point, there was no road or another instance where there was one but it was totally covered in banana trees!”, John recounted. Despite not surpassing his target of less than 4 days, John was all smiles by the end citing his spirit to keep pushing and the valuable lesson to have a plan B and C if plan A doesn’t work out.

Bentang Java, an unsupported and unguided tour across Java

Participants depart from the westernmost province of Banten all the way east ending at Banyuwangi

John finishing 5th place wearing his custom jersey with our Heyokha logo!

When asked about his most challenging moments, John’s response was telling. “The body wants to stop, but the mind wants to keep going,” he said. This battle between mind and body is not just a cycling challenge—it’s a metaphor for the investment world. In the face of market volatility or business setbacks, the ability to push forward and keep a long-term perspective is crucial.

John’s cycling adventures offer profound lessons for investments and business. The negative split strategy in cycling—pacing oneself in the first half and accelerating in the second—mirrors the patience needed in investing. It’s about staying calm during market lows and seizing opportunities during the highs.

His adaptability in the Unbound Gravel races and Bentang Java, switching between offensive and defensive tactics, echoes the dynamic decision-making required in investment management. Knowing when to take risks and when to hold back is a skill that translates directly from the track to the boardroom.

All smiles galore at the finish line

John and fellow cyclist Edo Bawono finishing Unbound Gravel 2022 beating the sunrise under 14 hours

John’s mantra, “Buang pikiran menyerah, dan biasakan finish what you have started”, which translates to “Discard thoughts of giving up and always finish what you start”, encapsulates a mindset that resonates deeply with us. The patience, persistence, and pain resistance that make John a phenomenal cyclist are the same traits that define successful investors. Challenges are inevitable, but a resilient spirit makes all the difference. At Heyokha Brothers, we embody this spirit—constantly challenging conventional thinking and adapting to change to provide unparalleled investment perspectives and solutions.

In our fast-paced digital age, it’s easy to become overly focused on outcomes, overlooking the intrinsic beauty of the process. John Boemihardjo’s journey offers a refreshing counterbalance—a return to real experiences and the great outdoors, which aligns closely with Heyokha’s investment philosophy. We’re committed to harmonizing the digital and physical realms, fostering a sense of togetherness through shared experiences. Whether it’s a local cycling club or a family hike, these activities bring people together, much like a well-played game of Monopoly—minus the inevitable family feud over who gets to be the banker.

John’s mantra isn’t just a slogan; it’s a way of life that resonates with us. His journey embodies the resilience of the human spirit—the ability to persevere, adapt, and thrive amidst challenges. This resilience is crucial not only in sports or investments but in all aspects of life. Investing without a sense of adventure is like cycling without a bike: you’re not going far! So, when you find yourself lost in the digital abyss, remember that there’s a whole world out there waiting to be explored. The best investments are often those that bring you back to what truly matters—living, laughing, and loving the journey.

 

Tara Mulia and Chloe Yu




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